Mara starts with the operating environment: the site, the team, the customer commitments and the decisions a new leader will own. She brings those details into the brief so the conversation can move beyond a title to the work itself.

Leon brings product, channel and customer context into the search brief. His focus is the commercial responsibility behind a role: which choices it owns, where it depends on others and what both sides need to understand before moving forward.

Ines focuses on the relationship between expertise, client responsibility and delivery. She looks closely at where a role creates value, how it works with partners and colleagues, and which questions will support a considered decision.